Finding the right feel for Notice Magazine is an ongoing challenge. This concept is appeals to a mainstream lifestyle audience. It’s not exactly hitting the mark. There’s something about the layout that seems pedestrian. Next step in the process will be to experiment with more avant garde design. Stay tuned.
Calgary-based Calfrac was set to attend a trade show in China and required some last-minute design work. I created a series of posters depicting the company’s key messages about people, technology and service. In addition, a special poster was designed to commemorate the milestone of “One Million Horsepower” in the Calfrac fleet.
Notice is a work in progress. This design is an early mockup of the tablet publication. The mockup was created as part of an assignment where strict criteria dictated the number of images per page, number of quotes and overall content requirements. This had the effect of limiting the design parameters, which hugely influenced the outcome of the design. It was a good experiment, however, and provided an opportunity to explore some possible design elements for Notice Magazine.
This info graphic concept was designed for a Newspaper Design and Production class I’m taking at Mount Royal University.
The data is courtesy of http://www.expandedramblings.com
The design was created in Illustrator CS6. Everything except the Instagram icon is in vector format so the poster can be printed at large sizes without issue.